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Explore how Fallon McElligot transformed BMW NA's advertising strategy, enhancing brand appeal and driving sales growth in the 1990s.

Royal Enfield has announced the dates for Motoverse 2026, its annual motorcycle festival, which will be held from November 27 to 29 at Vagator, Goa. The brand has opened early-bird registrations and revealed the first set of artists lined up to perform at the event.

British carmaker Jaguar Land Rover (JLR) has revealed the production-spec Range Rover Electric and opened bookings for it in India against a token amount of Rs 10 lakh. Buyers can reserve the standard-wheelbase Range Rover Electric Autobiography, the long-wheelbase SV, SV Ultra and SV Black, and the standard-wheelbase First Edition.

Bangalore-based two-wheeler EV manufacturer Simple Energy has launched the Wave, its new family electric scooter, at a starting price of Rs 1,09,999(ex-showroom, Bengaluru). The Simple Wave is offered in four variants split by battery capacity, with IDC-certified range going up to 243km on the top-spec model.