How to setup Instagram payments using simple procedure
October 6, 2010. At 12:15 a.m., on that day, Instagram went live. Co-founder, Kevin Systrom had this to say in the company's blog "We figured we'd have at least six hours before anyone discovered the app so we could grab some shut-eye." But it only took minutes for downloads to start pouring in. They had crossed 10,000 users in hours.