Harley-Davidson Trademarks 'Low Bob' & 'Deadwood'

Harley-Davidson has filed trademark applications in the United States for two new model names: 'Low Bob' and 'Deadwood' , claims a motorcycle.com report. Both applications were submitted on April 30, the same day newly appointed CEO Artie Starrs outlined the brand's updated 'Back to Bricks' business revival strategy.