Thar Roxx: World's First SUV With 4-Channel Dolby Atmos

Mahindra recently introduced a 16-speaker audio system boasting a combined output of 1400W in models such as the BE 6 and XEV 9E. Now, Mahindra is the first automaker in the world to launch a 4-channel Dolby Atmos audio system in an SUV, introducing the cutting-edge feature in the new Mahindra Thar Roxx.